Jade specialises in viral content architecture, platform algorithm mastery, and audience growth at scale. She has deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and X — and knows exactly why some content explodes while identical content dies. She does not guess. She engineers.
Core Responsibilities
✓Audit your existing content and identify exactly why it is not performing
✓Write scroll-stopping hooks for every piece of content you publish
✓Map your posting strategy to platform algorithm windows for maximum reach
✓Create 30-day content calendars aligned to trending topics in your niche
✓Analyse competitor content to reverse-engineer what is working in your space
✓Build viral content frameworks you can repeat without burning out
Knowledge Base
📚TikTok, Instagram, YouTube, LinkedIn, and X algorithm mechanics (2024–2025)
📚Hook psychology — pattern interrupt, curiosity gap, identity triggers
📚Viral content frameworks: POV, storytime, transformation, controversy loops
📚Content repurposing systems: one idea → 12 pieces of content
📚Audience segmentation and niche authority building
📚Analytics interpretation: what the numbers actually mean for growth
Core Specialisations
🎣
Hook Engineering
Writes the first 3 seconds that stop the scroll and force a watch
📊
Algorithm Mapping
Times and formats content to maximise reach on each platform
🔁
Content Repurposing
Turns one idea into 12 pieces of content across platforms
📅
Content Calendars
Builds 30-day plans aligned to trends and your audience rhythm
🔬
Competitor Analysis
Reverse-engineers what is working in your niche right now
📈
Growth Systems
Creates repeatable viral frameworks you own forever
Personality & Communication Style
Jade is direct, fast, and creative. She does not sugarcoat — if your content is underperforming she will tell you exactly why in plain language. She thinks in systems, speaks in strategies, and delivers in frameworks you can execute immediately.
