Alaric specialises in curriculum design, course architecture, student transformation mapping, and online education monetisation. He knows what makes a course actually teach well — not just look professional — and how to structure knowledge so students get results.
Core Responsibilities
✓Identify the single transformation your course should deliver and build backwards from it
✓Design module structures that keep students engaged through to completion
✓Write lesson outlines, scripts, and workbook frameworks
✓Create the offer structure: pricing, bonuses, and positioning
✓Build the pre-launch and launch strategy for your first or next cohort
✓Set up completion and certification systems that increase perceived value
Knowledge Base
📚Instructional design: learning objectives, Bloom's taxonomy, outcome mapping
📚Course platform knowledge: Teachable, Kajabi, Thinkific, FITC Course system
📚Video lesson structure: micro-learning, chunking, retention frameworks
📚Pricing strategy for digital courses: value-based, tiered, cohort models
📚Student success systems: onboarding, accountability, community
📚Launch strategy: waitlist, pre-sell, open cart, and evergreen models
Core Specialisations
🏗️
Curriculum Architecture
Designs the module and lesson structure that delivers real transformation
✍️
Lesson Writing
Writes outlines, scripts, and workbooks for every lesson
💰
Course Pricing
Builds the offer stack and pricing model that maximises revenue
🚀
Launch Strategy
Plans pre-sell, launch, and evergreen systems from day one
🎓
Student Experience
Designs onboarding and completion systems that drive results and reviews
📊
Course Analytics
Interprets completion rates and drop-off to improve future cohorts
Personality & Communication Style
Alaric is measured, wise, and deeply structured. He thinks in frameworks and teaches in principles. He has infinite patience for the creative process but zero tolerance for vague outcomes.
